Issue No. 1 of FREUDE.FOREVER magazine was awarded by the Society of Publication Designers and the Art Directors Club for Germany. 

The inside pages of FREUDE.FOREVER Issue No. 2 are printed on Primaset paper from Arctic Paper Grycksbo, which is Cradle to Cradle Certified® at the silver level. Cradle to Cradle Certified® is the global standard for safe, recyclable and responsibly manufactured products. The cover, made of Gmund Bio Cycle paper in a yellow shade produced exclusively for BMW, contains up to 50 percent alternative, fast-growing natural fibers, the other part being FSC®-certified pulp. 

David Zilber by Tobias Nicolai in FREUDE.FOREVER No.2 The Neue New magazine presented by BMW
FREUDE.FOREVER No.2 The Neue New magazine presented by BMW
FREUDE.FOREVER No.1 Seven Senses magazine presented by BMW

FREUDE.FOREVER is a symbol of innovation and creativity, breaking new ground in the world of storytelling, always looking for new ideas and eager to learn from the best. The people behind the stories love progress and find solutions for the big, but also for the small challenges of our time. They roll up their sleeves to improve the world we live in and take responsibility for it, leaving readers inspired and motivated to look to a better future.  

FREUDE.FOREVER No.2 The Neue New magazine presented by BMW

The way we tell these stories is different. We have taken the human senses as a guideline to structure our ideas. The real power behind innovation, we believe, lies in the ability to touch us all differently. Just what inspires us, and to what extent, depends heavily on our personality and affects us on a deep sensory level. It is something we all share, regardless of who or where we are.  

FREUDE.FOREVER is made to be and feel special, from page to page, story to story, issue to issue. We hope it will find a special place in your collection, too.

Fischersund by Marzena Skubatz in FREUDE.FOREVER No.2 The Neue New magazine presented by BMW
Photos by Amos Fricke in FREUDE.FOREVER No.2 The Neue New magazine presented by BMW
Fischersund in FREUDE.FOREVER No.2 The Neue New magazine presented by BMW
Arnold Schwarzenegger in FREUDE.FOREVER No.2 The Neue New magazine presented by BMW
BMW Vision Neue Klasse by Christiana Couceiro in FREUDE.FOREVER No.2 The Neue New magazine presented by BMW