The 2nd issue of FREUDE.FOREVER magazine presented by BMW explores the question of what “new” really means. What does it take for something to be truly new?
Welcome to Freude.Forever No. 2 – the neue new
The new is not just about creating something that has not been seen before – it is about approaching challenges with a fresh perspective and understanding the true power of having a vision. Doing this requires open-mindedness, bravery, flexibility, self-criticism, honesty, and resilience in the face of those who say it cannot be done. But most importantly, it demands the will to embrace change itself and see it as an opportunity rather than an obstacle.
The stories in this issue of FREUDE.FOREVER are designed to inspire a different way of thinking – embracing that same spirit of innovation and optimism that forever lies at the heart of BMW.
How does a digital flower smell? In Iceland, Inga, Rosa and Lilja Birgisdóttir are reimagining what’s possible when you combine the real with the virtual, opening up a new world of floristry.
David Zilber is upending fine dining, juggling microbes, enzymes and fermented produce in his Danish lab. His goal is to inspire optimism and show that when it comes to taste, we still have much to learn.
The NEUE KLASSE is truly a big idea. From how we move to our relationship with cars, it is the dawn of a new era for individual mobility with BMW.
Arnold Schwarzenegger on the art of re-invention, how to always keep an open mind and staying prepared for what inevitably always comes next.
